London Congestion System – Initial Systems


London Congestion Charging (Tfl) The first and still largest city-wide congestion system in the world, London’s (Tfl) scheme relies on a huge network of CCTV cameras and digital technology for enforcement of tolls and the city’s traffic management.

A successful project that led to much more.

During a heavily contested competition from some of the highest profile business in the world, we provided Initial Transportation Systems with all the marketing collateral for the tender and submissions for this project. We also devised and produced the media campaign, created the presentations and exhibition material and once the company had been announced the winner of the contract, prepared  presentaions for TFls extensions.

 After the success of Initial’s tender we where then asked to provide Initial with marketing support for London Underground, Metronet, BT, Severn Trent Water and the Highways Agency

“Our business relationship has grown to the point where Kimberley Towers has almost become an extension to our business. Their knowledge of how we operate positively facilitates doing business, as they fully understand what we are trying to achieve at the outset of each campaign that we run. They have been an integral part of our successful tenders for many of our largest and most important projects including: Transport for London, BT, The Highways Agency, and more. In addition, for the conferences and exhibitions that we have attended, Marketing Place has consistently provided us with a different and creative angle for our marketing.”

Allen Ward Initial Systems Division